Crave - Logo and Branding
Crave is a vibrant and energetic food delivery brand designed to appeal to modern food lovers who crave not just meals—but flavor, convenience, and excitement. From bold colors to playful typography, every element in the visual identity is crafted to evoke taste, fun, and fast satisfaction.
Figma – App design, UI/UX components
Illustrator – Custom illustrations & logo creation
Photoshop – Mockups, presentations
Category:
Branding Design
Release date:
Mar 15, 2023
The Challenge
The food delivery space is saturated with safe, minimalistic branding that blends in rather than stands out. The challenge was to create a visually loud and memorable identity that:
Grabs attention instantly in digital spaces
Feels fun, youthful, and expressive
Differentiates from traditional delivery brands like UberEats or DoorDash
Seamlessly adapts to mobile UI and marketing collateral
The Solution
We crafted a bold, pop-art-inspired brand system that’s as flavorful as the food it delivers:
Color Palette: Juicy reds, lime greens, mustard yellows — colors that stimulate appetite and pop on screens
Typography: A playful, chunky typeface with rounded edges for a friendly tone
Logo: A dynamic “C” mark paired with a sparkle icon, symbolizing cravings and delight
App Interface: Seamless user experience with eye-catching CTAs, bold product visuals, and clear typography
Tone of Voice: Fun, catchy taglines like “Satisfy your yum” and “Your cravings, delivered” keep messaging upbeat
Packaging & Marketing: Adaptable brand visuals for merchandise, ads, and social media
The Result
A visually iconic brand that instantly connects with its target Gen Z and millennial audience
Scalable system adaptable to mobile, social, and print applications
Enhanced brand recognition and recall through a consistent, expressive identity
Positioned Crave as not just another delivery app, but a craving solution with personality
