Litefy® - Visual Identity
Litefy® is a digital wallet created with the mission of facilitating access to the world of cryptocurrencies in a secure, simple, and borderless way. We allow users from all over the world to send, receive, and store more than 200 digital assets from a single platform, with an experience designed to be intuitive, reliable, and accessible for both beginners and advanced users.
Figma – UI/UX design for the platform (mobile & web), design systems, prototyping
Adobe Illustrator – Logo design, brand iconography, vector assets
Adobe Photoshop – Mockups, brand visuals, social media previews
Notion / FigJam – Moodboard, brand discovery, user flow planning
Category:
Technology
Release date:
Mar 15, 2025
Client:
Litefy®
The Challenge
As the cryptocurrency space continues to grow, Litefy® faced the challenge of standing out in an increasingly saturated market—one filled with complexity, technical barriers, and user distrust. The brand needed to appeal to both beginners and experienced crypto users by delivering a secure, intuitive, and globally accessible experience.
The key challenge was to develop a brand identity that communicates trust, simplicity, and innovation without overwhelming the user.
The Solution
We developed a modern and modular visual identity system that reflects Litefy's promise of security, simplicity, and speed:
Logo Design: A bold, angular monogram symbolizing movement, connection, and forward momentum—paired with a geometric sans-serif wordmark for balance and legibility.
Color System: A vibrant orange accent to evoke energy and accessibility, grounded by dark neutrals to signal trust and professionalism.
Typography: Clean, tech-inspired typefaces that communicate clarity and credibility across platforms.
Brand Touchpoints: The system was extended into branded merchandise, digital UI mockups, onboarding screens, and promotional materials to deliver consistency and build recognition.
The Result
The new Litefy® identity successfully positioned the brand as a trusted bridge between people and the decentralized economy. Key outcomes included:
+35% increase in early platform signups after the rebrand
Higher retention and engagement from first-time crypto users
Enhanced perception of Litefy as a global, secure, and user-first digital wallet
A brand toolkit now ready for product scaling, investor outreach, and international market entry
