SolaFlux - Branding and UI/UX
SolaFlux is designed to help users monitor and optimize their solar energy systems🌞 With real-time insights, performance tracking, and system health alerts, the app empowers users to maximize efficiency and reduce energy costs effortlessly.
Figma – Full UI/UX design, prototyping, and style guide
Adobe Illustrator – Logo design, iconography, and branding assets
Adobe Photoshop – High-fidelity mockups and promotional visuals
After Effects – Micro-interactions or animated data previews
Notion / FigJam – Flow mapping, moodboarding, and design documentation
Category:
UI/UX Design, Branding
Release date:
Mar 15, 2025
Client:
Ditto
The Challenge:
As solar energy adoption grows, many users struggle with complex, poorly designed monitoring systems that overwhelm with data but fail to offer actionable insights. SolaFlux needed a modern, user-friendly brand and interface that makes managing solar energy feel empowering rather than intimidating.
The challenge was to create a clean, educational, and trustworthy digital experience—one that reflects sustainability and innovation while providing real-time clarity.
The Solution:
We developed a fresh brand identity and a web dashboard UI that speaks to both tech-savvy users and eco-conscious homeowners:
Branding: Inspired by sunlight, motion, and clarity—SolaFlux’s visual identity features clean geometry, a radiant yellow accent, and soft blue gradients symbolizing clean energy and trust.
Dashboard UI: A modular, responsive layout shows live system performance, energy generated vs. consumed, and efficiency trends in easy-to-understand visuals.
Alert System: Health diagnostics and smart notifications help users take action before issues escalate.
Eco Savings Panel: Highlights estimated cost savings and CO₂ emissions reduced, reinforcing positive impact.
User-first Design: Every component is touch-friendly, data-lite, and optimized for both desktop and mobile web.
The Result:
A cohesive brand system that reflects innovation, nature, and trustworthiness.
A web app UI that turns complex solar metrics into digestible insights, boosting user confidence and engagement.
Faster onboarding, lower user drop-off, and high usability ratings in early-stage testing.
Ready to scale with API integrations, mobile adaptation, and multilingual support.
