Eath - 3D modeling and Art Direction
Aiming to elevate the perception of hygiene essentials, Eath® introduces a hand sanitizer that looks and feels like a luxury fragrance. This 3D product render and brand visualization blends sophisticated aesthetics with functional design, positioning the product as both a necessity and a statement of self-care. The art direction focuses on capturing the refined textures, rich gradients, and clarity of the glass, while highlighting the premium formulation inside. The minimalist composition paired with a monochrome background ensures full visual attention is directed at the product's form, material, and typography. This design balances elegance with performance—a sleek glass container, a matte black cap, and botanical-toned gradients reinforce the brand’s commitment to quality, wellness, and style.
Blender – Product modeling, materials, and rendering
Adobe Photoshop – Post-processing and color correction
Adobe Illustrator – Label and typographic detailing
Figma – Layout preview and digital composition planning
Category:
3D product Design
Release date:
Mar 15, 2025
Client:
FoodieX
The Challenge:
In a saturated wellness and hygiene market, especially post-pandemic, hand sanitizers have become visually generic. The challenge was to redefine this category, making it feel aspirational rather than clinical—a product people are proud to carry, not just use out of necessity.
The Solution:
We reimagined the visual identity of a hand sanitizer through luxury-focused 3D product design:
Developed a high-end bottle design resembling a designer fragrance to signal sophistication.
Chose a muted green gradient to evoke nature and calmness, while the dark black cap introduced authority and boldness.
Typography was styled to appear editorial and timeless, with wide spacing and a soft serif font that reflects confidence.
Lighting and material settings were fine-tuned to emphasize clarity, reflection, and depth, giving the product realism and allure.
The Result:
The outcome is a visually arresting, high-conversion product concept ready for brand presentation, packaging development, and marketing assets. It blurs the line between beauty, wellness, and utility, instantly setting Eath® apart from conventional hygiene brands.
Boosted perceived value and brand positioning
Created strong visual storytelling potential for eCommerce and social platforms
Ready-to-go visuals for investor decks, launch campaigns, and premium retail placements
