Perfume - CGI Rendering
Our client approached us with the vision of showcasing their flagship products through high-quality CGI renderings that could replace traditional photography while offering more flexibility, consistency, and creativity. The goal: to produce a set of versatile, photo-realistic product visuals for website use and social media campaigns.
Blender – 3D modeling, materials, rendering
Category:
3D product Design - Art Direction
Release date:
Aug 17, 2023
The Challenge:
The client needed multiple product renderings with two distinct requirements:
Transparent background renders for use across various platforms and layouts
Winter-themed key visuals that feel premium, clean, and brand-aligned
Additionally, we were tasked with creating custom CGI environments for each product—without relying on traditional photoshoots or physical setups. The challenge was to deliver studio-grade realism and art direction with speed, consistency, and cost-efficiency.
The Solution:
We executed full 3D product development and creative art direction using CGI technology:
Modeled and textured each product to ensure high detail and realism
Designed bespoke winter-themed scenes that align with the brand’s seasonal campaigns
Delivered transparent background shots with perfect lighting for universal web and print use
Applied consistent product scaling, shadows, and material fidelity to ensure cohesion across the product line
Handled everything in-house with no need for physical sets, props, or lighting equipment
This approach gave us full creative freedom to match the brand’s vision while significantly reducing cost and production time.
The Result:
A full suite of photorealistic CGI visuals ready for eCommerce, website banners, and social media
Cost-effective alternative to traditional product photography, saving time and resources
Delivered a premium, campaign-ready visual identity that can scale across future product lines
Empowered the client with a reusable 3D asset library for ongoing visual content creation
